Boost Your Brand with Promotional Products

Whether you’re a small company or a multinational corporation, the majority of businesses answer to a single trading name. Only small subsets of these businesses, however, operate under what could be called a brand.

Branding refers to the process of crafting memorable and long-lasting awareness in the minds of customers. In essence, a brand is the consistent identity of a business, combining associations of personality, superiority, heritage, and other such aspects which make a business unique.

For the most part, customers associate brands with big companies, but this is not to say that a smaller business can’t take advantage of the benefits of branding. 

Customer Trust and Loyalty
A key benefit to branded products or services is that they will be more memorable. An effective brand name and image can help to put your business at the forefront of your potential customers’ minds.

If, for example, your business sells products that are typically purchased on a whim, a customer recognising your brand could persuade them to choose yours over another. Even if the customer was unaware that your business sold this particular product, they are more likely to purchase off you if they trust your brand.

Additionally, if the customer is satisfied with your products or services, your unique brand can help to foster customer loyalty throughout all your business operations.

Image of Establishment
A strong brand will put forth an image of success and professionalism to your customers. As mentioned earlier, people usually attach branding to larger, more established businesses. If you can effectively brand your products and services, then you can make your business seem much larger than it really is. This perceived image of size and establishment can help to reassure customers that they can rely on your products and services, and thus helps to establish trust.

Image of Value
If you can create an effective brand, the image of quality in your business will increase over time. This is not to say that branding can replace quality, but rather enhances the positive attributes of your products or services. After all, many people see brands as a general representation of the quality and value offered by the business.

Diversification
If your business has a strong brand, you can group together a number of different products to make your service seem more comprehensive. This is particularly useful for promotional products, as promotional companies can place your brand on any item you see fit, all at a reasonable price. Superfox is a notable company in Queensland, popularly used for this service. In fact, they have a reputation for quality, having worked previously with the likes of Queensland Rail and Tourism Queensland.

The Advantages of Promotional Products

Custom promotional products printed or designed with your company’s logo, will help your business to be remembered and recognised by potential or future customers. Through the use of promotional merchandise marketing, your company can be advertised and introduced to huge numbers of potential customers at an incredibly low cost. 

The nature of promotional merchandise means that you don’t need to spend massive amounts on advertising, since the promotional gifts you give to customers will do most of the legwork for you. Giving out promotional items will help to reflect your professionalism and generosity, further boosting the reputation of your company.

Let’s have a look at the numerous advantages:

1.    Flexible – Promotional products can be utilised in a number of different ways, coming in many different forms, from uniforms and pens to note pads and t-shirts.

2.    Cost-Effective – In terms of initial cost and overall return on investment, very few promotional tactics can match quality merchandising. To put it simply, it’s cheaper than regular advertising!

3.    Long-lasting – Promotional products are typically longer lasting than magazine or television advertisements. Things like pens, diaries and similar items tend to last a while, meaning your advertising does as well.

4.    Measurable - The impact and effectiveness of your campaign can be easily measured through the use of promotional items. You can fairly easily track spikes and dips in enquiries based on how and when you release your merchandise.

5.    Higher perceived value – Since free promotional products make customers feel more important to your company, they are seen to have a higher perceived value than straight-up ads. This means that the costs of ordering the items are outweighed by the positive reputation you are fostering.

6.    Perfect for targeted marketing campaigns – Promotional products can be customised to specific marketing campaign requirements.

7.    Complements other advertising – Promotional products work perfectly alongside other forms of advertising, helping to raise awareness, increase response rates, and boost the overall effectiveness of the campaign.

8.    Gives life to your brand – Promotional products provide a unique extension to your brand that essentially gives it ‘life’. Rather than being a logo or a name, you are a part of the consumer’s life in either a practical or entertaining way.

What to Keep in Mind
Before you dive into the deep end with promotional products, you need to consider what sorts of items will best complement your brand and your current promotional campaign. The more in sync the product is with these factors, the more effective it will be.

Where to Look
There are numerous online and in-store promotional item suppliers, as they are of paramount importance in today’s business world. In Queensland, Superfox are notable for their promotional work with Queensland Rail and Tourism Queensland, and for their extreme attention to detail and brand representation.

Manage Your Merchandise

The benefits of running a promotional merchandise program to market your business are astounding. They can help to raise brand awareness, provide you with an unlimited stream of advertising, and are a simple and cost-effective method for any business, big or small. But what exactly are the benefits? The following provides you with everything you need to know about merchandising.

Growth
Before we discuss anything else, it’s best that we outline the principal benefit of merchandising. For a fraction of your usual marketing budget, you can effectively grow your brand in new and interesting ways. Furthermore, quality merchandising acts as a more persistent reminder of your brand than any mere advertisement can – the right product can stay with prospective customers and partners for weeks or even months.

Cost-effectiveness
Promotional merchandising will allow you more cost-effective pricing as you usually purchase your products in bulk for mass giveaway. Under normal circumstances, products in the range are ordered on a yearly basis. Plus, if for example you only need a few extra items for a particular event, you can still benefit from the best pricing possible over the long term (as you will have already purchased the items beforehand).

Consistency
You need a merchandise supplier that is as protective of your brand as you are. In ordering your merchandise, you can make it so that your brand is consistent across all products. Some manufacturers work to make sure all production is heavily quality-controlled, and make sure no anomalies arise. Companies such as Superfox, for example, understand that brand integrity is paramount.

Speed to market
Sometimes you can find yourself blind-sided by some conference or event with nothing to bring along. With a catalogue program in place, however, this problem is a thing of the past. You’ll likely be alerted when your merchandise stock is running low; making it easier for you to place orders early and keep track of everything.

By having your goods in stock when you need them, you’ll be able enjoy peace of mind knowing you’re ready for any situation. If you need more items, most reputable companies can deliver within 24-48 hours.

Control
The level of control offered in Promotional product advertising is second to none. You control your marketing budget, what the items look like, and who receives them! Indeed, you manage your merchandise the way you want to.

By now it should be clear that a proper merchandising program will take your business to the next level, all at little cost to you. The simplicity of merchandising is the reason why it’s so popular, so you need not worry about any new and daunting processes to go through. Enjoy the control, cost-effectiveness and ease of proper merchandising with Superfox.

Reach Your Potential with Promo Products

Many companies find great success in using promotional items to help boost their brand awareness and sell their products and services. In doing so, you can reap the numerous advantages that such products yield. If you’re thinking about using promotional products, it’s important to note that their main benefits include their affordability, control and ability to create meaningful connections. 

These three factors are the main reasons why promotional products work so well for businesses, but what do they mean to you?

Affordability
For the most part, promo products are an extremely cost-effective way to boost your business. Items such as pens, key chains and mouse pads are not too expensive to have your brand put on them, and they provide far-reaching advertising benefits that justify any costs.

Some companies choose to pay thousands upon thousands of dollars promoting their products or services on television, but these typically only run for a month. Promo products on the other hand, have the potential to provide you with long lasting advertising. This is due to the fact that if someone were to take an item featuring your logo and phone number, it’s possible that they’ll keep it for months or years.

Of course, they may not need your services the moment they take the pen, but a situation may arise where they need a service provider like you in the future, and the solution is literally right in front of them. Additionally, imagine how your brand exposure will multiply if your pens get left at the bank, forgotten at a library, or borrowed out to loved ones. The possibilities are limitless.

Control
Promo products also give you an unmatched level of control in how consumers perceive your brand and marketing message. This is particularly important if you are looking to re-brand or re-position your company image.

With promotional products, you decide on the layout of your logo and address, and you control the colour schemes and design. There are a wide variety of promotional products to choose from, giving you the option of deciding on the best fit for your business, and tailoring your message to the most profitable target market.

Connection
They also allow you to make a unique and memorable connection with your customers. After all, the most successful products and services are those that show consumers that you care about them. Offering promotional products to your customers can add significant value to your business. Everyone likes gifts, even it’s something as simple as a pad of post-it notes!

You can also utilise your promo products at a convention or fair booth, drawing people in with the promise of free stuff. If you’ve put thought into your products, people will want to check out your booth - During their visit, you can further push the benefits of your product or service using freebies!

Hire Some Help
The advantages of promotional products are endless, but the only true way to maximise their potential is by going through an experienced supplier. More reputable companies, such as Superfox (who have worked alongside Queensland Rail and Tourism Queensland), will give you an unrivalled level of customer service, and make sure your campaign goes exactly as intended.

Consider promotional products for your business, and watch your sales hit the roof.

For more information please visit website: http://superfox.com.au/.

Use Promotional Products to Your Advantage

The state of the economy has forced a number of businesses to drastically reduce their marketing budgets. As a result, personalised promotional products are filling the void and helping to maintain business’ marketing efforts without the high cost. These products include merchandise items, corporate gifts, or any other product that your logo can be printed on. 

Why use promotional products?
It’s a well known fact that both current and potential clients love receiving promotional items. It’s a pleasant and generous way to boost awareness of your brand without the drawbacks of aggressive advertising campaigns. Moreover, a practical item, such as a drink bottle, is something that people find useful and can use over a long period of time. This provides your business with benefits in the form of brand recognition and visibility.

Pick the right product
With so many options available to you, one could be forgiven for choosing the first potential promotional item they spot. This is all well and good, but it is best to be a bit wiser with your choice. The more relevant your promotional product is to your target customers, the more it will grow your brand. For example, a gym could use drink bottles as people use them when working out, and a book store could use book marks because people use them when reading.

Trade shows
Promotional products are well suited for trade shows and expos, generating interest around your booth. The benefit of handing out these products is that they can maximise interest in your brand. Rulers, pens, bags, etc, all with your logo imprinted on them, can keep your company’s name out in the public eye for everyone to see.

Other events
Of course, trade shows aren’t the only place you can utilise promotional products. You could give them out at presentations with new clients, or give them away at parties or awards ceremonies. Regardless of the occasion, everyone loves receiving gifts. The launching of a new product can be a fantastic opportunity to give samples to prospective customers. These products, however, should not just be limited to your customers. If your employees achieve certain goals, it’s nice to reward them with things as well. This helps to encourage teamwork and company loyalty.

Who to Look For
Many businesses are interested in offering promotional products to clients as acts of gratitude and market building. However, many are wary of the costs involved in this promotional activity and there is little knowledge readily available for those looking for companies that specialise in offering personalised accessories.

Ordering your products through a reputable provider should be your priority. In Queensland, Superfox has set the benchmark in providing exceptional promotional products for all applications. Specialising in all aspects of merchandise and promotional products, from concept creation to workshops and full campaigns, they are the undisputed leader in the industry.

For more information please visit website: http://superfox.com.au/.